Yoast SEO

Gérer Yoast SEO sur WordPress : les points forts et inconvénients

Yoast SEO est de loin le plugin le plus connu pour la gestion du référencement de WordPress. Yoast est l’auto-proclamé ” Number 1 SEO wordpress plugin ” avec plus de 5 millions d’installations actives et une note de 4,9/5, et pour cause.
Nous allons passer en revue les fonctionnalités de ce plugin WordPress et ce qu’il vous permet et ne vous permet pas d’accomplir dans cet article.

Quelle utilité pour Yoast SEO ?

Yoast SEO facilite le contrôle de votre référencement sur WordPress. Il offre différentes interfaces à votre backend WordPress, vous permettant notamment de créer des balises SEO-friendly, d’éviter la duplication de contenu et d’ajouter des rich snippets. Yoast est un véritable assistant virtuel qui vous indique les choses à améliorer pour que votre référencement naturel soit le plus ” aux normes ” possible, c’est-à-dire que votre site respecte les normes ” de base ” de référence et les directives de Google ?

Yoast SEO : un plugin performant mais avec des limites

Quels que soient ses avantages, un plugin reste un plugin, et Yoast SEO seul ne vous aidera pas à obtenir un meilleur classement dans les moteurs de recherche. Essentiellement, le plugin ne fera que mettre en évidence les pratiques bénéfiques que vous avez mises en œuvre ou non. La majorité du travail reste à faire, comme l’optimisation de la balise titre (ne vous inquiétez pas si vous êtes confus, nous allons passer en revue toutes les fonctionnalités peu après).


Yoast n’est encore qu’un plugin de référencement, pas une intelligence artificielle comme Jarvis dans Iron Man qui va optimiser votre site pour les moteurs de recherche tout seul. Rien ne vaut les connaissances et l’expérience d’une agence de référencement à cet égard.

Les capacités majeures de Yoast SEO

  • Une interface pour optimiser vos pages et articles pour le référencement naturel.
  • Création d’un fichier sitemap.xml
  • Création d’un fil d’Ariane pour un rich snippet
  • Ajout de Canonical pour éviter les doublons.

Génération d’un sitemap.xml automatiquement

Yoast SEO va générer un fichier sitemap.xml qui contient une liste de tous vos articles et pages. À chaque nouvel article ou page publié, ce sitemap.xml sera automatiquement mis à jour. Le fichier sitemap.xml permet de lister l’ensemble de vos pages et de votre contenu aux robots des moteurs de recherche, ce qui facilite l’indexation.

Allez dans SEO (barre latérale gauche de votre tableau de bord) -> Paramètres généraux pour activer la production de sitemap. Vous pouvez utiliser la Search Console pour identifier l’itinéraire de votre sitemap.xml et suivre le nombre de fois où votre sitemap a été visité. Le sitemap.xml est normalement téléchargé sur yoursite.com/sitemap index.xml par Yoast.

Amélioration des pages et articles de blog via Yoast SEO

Au bas de votre page de création de contenu, Yoast génère une nouvelle interface. Passons en revue les principales suggestions d’analyse de contenu de Yoast.

Densité d’un mot-clé

Vous pouvez spécifier votre mot-clé principal. Ce dernier comptabilisera pour vous les occurrences de certains termes et vous fournira une densité, qu’il déterminera sur la base des révisions les plus récentes de Google. Cette densité a diminué au fil du temps, passant d’environ 5 % il y a quelques années à 2 % actuellement.


AVIS D’EXPERT : En fonction des mots-clés, la densité de mots-clés à utiliser varie. Yoast se contente de vous proposer une moyenne respectable. Si vous voulez tirer le meilleur parti d’une page, entrez votre terme dans Google et voyez quelle est la densité moyenne de vos rivaux sur la première page, par exemple, en utilisant l’outil [no follow Alyze]. De cette façon, vous pouvez adapter la fréquence de votre mot-clé à votre niche.

Nombre minimal de mot-clé

Le minimum recommandé par la communauté des référenceurs pour qu’un contenu soit considéré comme pertinent par Google est de 300 mots. Au fil du temps, ce minimum aura tendance à augmenter. En effet, comme la quantité de matériel sur Internet augmente, votre contenu sera confronté à une concurrence accrue. Nous vous recommandons de vous en tenir au minimum de 500 mots pour un article.

Vous pouvez vous référer une fois de plus à la concurrence sur votre mot-clé principal : combien de mots ont les articles de la première page ? Si la réponse est en moyenne 1500, votre article de 500 mots a peu de chances d’être classé, à moins que votre site ne dispose de beaucoup plus de backlinks que celui de vos concurrents. Vous pouvez utiliser cet outil gratuit pour évaluer la force de votre domaine et de vos rivaux.

Les balises Hn

Yoast vérifie si vous avez inclus votre mot-clé principal dans vos balises Hn. Sur WordPress, les balises Hn sont analogues aux titres 1,2,3,… et aident Google à mieux comprendre votre contenu. Vous avez donc tout intérêt à y inclure votre mot-clé, tout en n’en abusant pas.

La création d’un baliste titre </h3> </div> </div> <div class="elementor-element elementor-element-b83529d elementor-widget elementor-widget-text-editor" data-id="b83529d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>La balise titre vous permet d’indiquer à Google le sujet de votre contenu. Vous devez accorder une attention particulière à cette balise car elle est l’une des plus importantes. Si votre mot-clé principal est absent de votre balise titre, Yoast le surlignera en rouge. Il vous indique également la taille “réglementaire” à utiliser, qui se situe entre 40 et 70 caractères.</p><p>Parce que votre titre est trop court (moins de 40 caractères), vous passez à côté d’une opportunité de placement possible ; plus de mots pourraient vous aider à vous positionner sur la longue traîne. Votre titre sera automatiquement haché par Google s’il dépasse 65 caractères, ce qui découragera les consommateurs de cliquer sur votre site.</p> </div> </div> <div class="elementor-element elementor-element-5dda01d elementor-widget elementor-widget-heading" data-id="5dda01d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">La création de la méta description</h3> </div> </div> <div class="elementor-element elementor-element-ad00fbe elementor-widget elementor-widget-text-editor" data-id="ad00fbe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">La méta-description n’est pas incluse dans le placement direct de Google, mais elle peut être utilisée pour inciter les internautes à visiter votre site. Elle est également limitée en termes de taille : 160 caractères maximum.</span></p> </div> </div> <div class="elementor-element elementor-element-de4e583 elementor-widget elementor-widget-heading" data-id="de4e583" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Analyse de lisibilité du contenu</h3> </div> </div> <div class="elementor-element elementor-element-ef100f2 elementor-widget elementor-widget-text-editor" data-id="ef100f2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Yoast SEO évalue également la lisibilité de votre article. C’est particulièrement critique si l’objectif de votre article ou de votre site Web est de convertir : acheter un produit, télécharger un PDF, etc. </span><span style="font-weight: 400;">Les petits paragraphes, les photos et les titres, ainsi que les blocs de texte massifs, doivent être joliment espacés sur votre page.</span></p> </div> </div> <div class="elementor-element elementor-element-2efa5d4 elementor-widget elementor-widget-heading" data-id="2efa5d4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Gestion du slug</h3> </div> </div> <div class="elementor-element elementor-element-d5536f0 elementor-widget elementor-widget-text-editor" data-id="d5536f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Le slug est l’équivalent de l’URI. Par défaut, WordPress utilisera le titre de votre article comme URI. Vous pouvez toutefois le modifier dans le champ Slug. L’approche idéale est de garder votre slug aussi simple que possible. Il est beaucoup plus clair pour les robots des moteurs de recherche et les utilisateurs que Yoast-SEO-on-Wordpress-l-ultime-tutorial-in-2019.<br />Prenez soin d’éliminer les mots de fin de phrase et les termes en majuscules.</p> </div> </div> <div class="elementor-element elementor-element-739c933 elementor-widget elementor-widget-heading" data-id="739c933" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Ajouter un fil d’Ariane</h3> </div> </div> <div class="elementor-element elementor-element-2168814 elementor-widget elementor-widget-text-editor" data-id="2168814" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Grâce au fil d’Ariane, enrichissez vos résultats de recherche comme suit :</p> </div> </div> <div class="elementor-element elementor-element-072e6fe elementor-widget elementor-widget-image" data-id="072e6fe" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="640" height="141" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20141'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large" alt="Yoast SEO : l’outil pour gérer votre référencement naturel sur WordPress ! SEO local" data-lazy-srcset="https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO.png 765w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-300x66.png 300w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-18x4.png 18w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-624x137.png 624w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-600x132.png 600w" data-lazy-sizes="(max-width: 640px) 100vw, 640px" title="Yoast SEO : l’outil pour gérer votre référencement naturel sur WordPress ! SEO local" data-lazy-src="https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO.png"><noscript><img decoding="async" width="640" height="141" src="https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO.png" class="attachment-medium_large size-medium_large" alt="Yoast SEO : l’outil pour gérer votre référencement naturel sur WordPress ! SEO local" srcset="https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO.png 765w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-300x66.png 300w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-18x4.png 18w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-624x137.png 624w, https://growth-hacking.org/wp-content/uploads/2022/05/Fil-dariane-Yoast-SEO-600x132.png 600w" sizes="(max-width: 640px) 100vw, 640px" title="Yoast SEO : l’outil pour gérer votre référencement naturel sur WordPress ! SEO local"></noscript> </div> </div> <div class="elementor-element elementor-element-3251416 elementor-widget elementor-widget-text-editor" data-id="3251416" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pour l’activer :  <strong>SEO -> Réglages SEO -> Fil d’Ariane</strong></p> </div> </div> <div class="elementor-element elementor-element-6597b87 elementor-widget elementor-widget-heading" data-id="6597b87" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">L’action de Yoast sur les réseaux sociaux</h2> </div> </div> <div class="elementor-element elementor-element-c22077d elementor-widget elementor-widget-text-editor" data-id="c22077d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Il est possible de personnaliser l’apparence de votre partage selon les différents réseaux sociaux : Facebook ou Twitter. Vous pouvez insérer une image précise pour Facebook ou une description faite exprès pour Twitter !</span></p> </div> </div> <div class="elementor-element elementor-element-47abb78 elementor-widget elementor-widget-heading" data-id="47abb78" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Yoast SEO premium : faut-il l’acheter ?</h2> </div> </div> <div class="elementor-element elementor-element-180ba2d elementor-widget elementor-widget-text-editor" data-id="180ba2d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Yoast SEO propose une édition premium pour 79 $ qui inclut un an de mises à jour gratuites du support.<br />En souscrivant à l’édition premium, vous avez accès aux fonctionnalités suivantes :</p><ul><li>Des suggestions de liens internes.</li><li>En plus du mot-clé principal, de la redirection 301, faites attention aux termes.</li><li>Les mots-clés sont exportés.<br />1 an d’assistance disponible 24 heures sur 24, 7 jours sur 7.</li><li>Il n’y a pas de publicité.</li></ul><p>De telles caractéristiques ne justifient pas, à notre avis, un prix aussi élevé.<br />Seule la recommandation de relations internes est vraiment bénéfique, mais elle ne vaut pas 79 euros. Les redirections sont également utiles, mais plusieurs plugins, tels que Redirection 301, les fournissent gratuitement.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e40e3ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e40e3ab" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2e1298" data-id="f2e1298" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-39f1b2e elementor-widget elementor-widget-spacer" data-id="39f1b2e" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.7.8 - 02-10-2022 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-container{--container-widget-width:100%}.e-container>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-container>.elementor-widget-spacer>.elementor-widget-container,.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-02151a3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="02151a3" data-element_type="widget" data-settings="{"classic_columns":"3","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-10112 post type-post status-publish format-standard hentry category-general full-fi"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://growth-hacking.org/guide-marketing-automation/"> Guide marketing automation : </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> décembre 5, 2022 </span> <span class="elementor-post-avatar"> Devenez le premier à commenter </span> </div> <div class="elementor-post__excerpt"> <p>C’est quoi le marketing d’automation ? 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